Definition of Influencer Marketing & its Benefits

 Who  is an Influencer ?

An influencer is a person who leaves a long impact on others in a certain areas of expertise which gives them credibility. These influencers very easily gain public trusts & supports both on social media & in real life.

Who are these Influencers?

They could be :

-You tubers: They generally prepare videos on anything like : life style vlogging, educational vlogs, posting live videos , entertainment & media, health & fitness , food vlogs, cooking videos etc.

-Bloggers: They write about different topics , articles, short stories and post on the social media websites .

-Activists: They generally spreads the awareness related to the societies., environment, health , fitness, lifestyle etc.

-Celebrities: They generally believe in engaging their fans & audiences to attract more followers on theirs social media websites to gain more popularity & fame. 

- Enthusiasts: They generally keeps on motivates the crowd by mentioning about  inspirational quotes & facts , personal stories of success. Tips & tricks to lead a healthy lifestyle amidst of Hussle bustle lifestyle people are leading nowadays from 9 to 5 work life.  

- Industry Expertise: They actually help us understanding the value of industrial growth , inflation & deflation of the economy , the current economic scenario worldwide, value of the digital currency( bitcoins, forex & stock investments) and many more.

How these influencers gain popularity on Social Media?

Popularity can be gained by strong content over the social media platform. How someone can judge a content to be strong ? In that case , lets take an e.g : suppose a dancer is creating a dance video on any platform ,which is to be run on any social media platform of his choice. That dancer has to keep in mind the quality of his video, the timing of the video, and of course the neat and clean dance steps to be followed   while creating the video along with it he also needs to focus on the correct shooting angle , so that while shooting the video from a certain angle, it would capture the right proportion of quality of that video & the viewers could enjoy.

With the time when a particular Influencer is gaining his popularity over the platform , his followers automatically gets increased. 

In this way an influencer can earn that popularity & trust on the social media platforms.

What is Influencer marketing ?

Influencer Marketing is a marketing process where you put more focus on the "Influencers" rather than  targeting the whole market . If you focus more on the Influencers , automatically the product or the platform will get the traffic drive by the Influencers .

In a simpler language one can define Influencer marketing  as " enormous numbers of  rats following  Pieper piper to a new destination". Similarly the followers will follow a particular Influencer wherever he/she goes.

Benefits of Digital marketing

Benefits of Influencer Marketing:

1.It can drive large number of traffic to your website/application.

2.It can Boost up the Brand awareness of the website/application & simultaneously also defines your target audience.

3.It helps to reach new target audience who are relevant to your work or service( website/ application)  

4.It helps to build a bridge between their followers & your brand through conversations, getting engaged , attracting more viewers etc.

5.Proper influencer Marketing helps to improve the search engine ranking.

6.It helps to build community engagement participation.

7. It helps in brand promotions too.

How Influencer marketing drives most engagement :

-Entertainment: memes & jokes, dance & singing videos, acting videos, viral videos.

-Inspiration: Motivational quotes & facts, Success stories, never give up spirit maintaining stories etc

-Education: Informative blog posts, tutorial videos for students, Case studies, Tips & Tricks.

-Conversation: polls, q/s & Answers, commenting on post.

-Connection: Reviewing of products

-Promotion: Conducting of Webinars, Brand & Product promotion,  discounts & services.

-Comedy: short comedy films or sketches.

Organizing meet ups & events for the influencers could also attracts new communities to engage with each other and bring more users & influencers on the platform/ website.

In this way Social media Influencers generally get proper exposure among the netizens .They also get paid and fame for their videos. Some of them actually earns in lakhs . There are  so many popular social Media Influencers across the world , such as : Pwedipie, Asish chanchlani, Buvan Bham,SadhGuru,Sandeep Maheshwari etc etc and many more. They all  are social media influencers , who literally leave an imprint in their viewers' mind . 

In todays era everything is getting digitalized, starting from education to selling or investing in  assets or properties  everything is done digitally. so people learn & remember more from visualizing contents. Therefore emerge the era of Social Media Influencers followed by Influencer marketing which will lead the Influencers on their right destination towards their followers.